What Is Hard Seltzer?
You’ve probably started to see them advertised all over, but what exactly is this exciting new category of alcoholic drink? Put simply it’s alcoholic sparkling water with a hint of fruit flavouring.
Clear in appearance and with an abv of around 4% hard seltzers are made by mixing an alcohol base – usually fermented cane sugar – with carbonated water and a touch of fruit flavour.
They have attracted a new demographic of drinkers by advertising a positive lifestyle and health benefits such as low-calorie, natural, zero-carbs, low in sugar, gluten-free, vegan, and more.
Why Are They Such A Hit?
There are many reasons why hard seltzers have become so popular:
- A healthier alternative to other alcoholic drinks
- Light and refreshing
- Easy to customise to taste
- Unlimited flavour possibilities